How to showcase and strengthen your brand reputation

We all know that a strong brand is a key factor to a successful business, so the million-dollar question is how do we achieve this? Promotional branded merchandise or corporate gifts as some of you may know them by is the perfect way to showcase your brand and be a reminder of your company to your potential customers.  Whether it’s for a trade show, conference, training session, exhibition or sampling event, branded merchandise is the gift that keeps advertising for you and shouldn’t be overlooked.

So many items, the choice is endless…

Your company logo can be added to pretty much any item that you want and include a key message. Pens, trolley keys, USBs, trophies, bags, umbrellas or something to eat like mints, chocolates or cakes; the options are endless so there’s something to suit every organisation.

It’s also great to see there’s a huge range of Eco products available so that you can gift sustainably and responsibly.  Eco gifts can include pens made from recycled water bottles, pencils made from recycled CDs, Fair Trade cotton bags and drinks flasks made from plant fibres.

Check out our 5 reasons why using promotional items could be a great addition to your sales and marketing plan for 2019 and beyond…

  1. Your customers will feel more appreciated

Everyone loves a freebie, right? Promotional gifts create a more personal experience with your brand giving you the ability to turn your customers into ambassadors. Ultimately, consumers will recognise and appreciate the effort you’re making to stay in contact and will be more likely to shop with you in the long term. After all, 85% of consumers do business with a company after receiving a promotional product!

  1. It’s a cost-effective way of getting your brand out there

In terms of the customer ‘reach’, promotional merchandise is very cost-effective compared to other traditional methods such as TV or magazine advertisements. Recent research found that consumers hang on to promotional products for around 6.6 months and 63% of consumers pass along the promotional product to someone else when they no longer wish to keep it. Since your promotional product will be passed from one potential customer to the next, your brand exposure could, therefore, be more than doubled.

What’s even better is that your promotional items will often have a much more active interaction with your customers. For example, instead of just looking at your branded advert on a piece of paper, they’ll be writing with your branded pen on a daily basis or carrying around their goods with your branded rucksack which brings a new meaning to advertising on the go!

  1. Stand out from the crowd

This is your brand and your promotional merchandise. You have free reign to be as creative and colourful as you want. Add some personality to your promotional items and get your brand out there. Consumers will admire your bravery and will be much more likely to look at something unique and bold than boring and corporate. Following the legendary fidget spinner craze, organisations including the NCAA, NFL and NHL all have branded versions of the product. Always lookout for the newest crazes that you can put your name on and promote. We’d even suggest having a range of promotional products branded up towards specific markets and occasions.

  1. Use promotional products to generate leads

You can do a lot more with promotional products than just using them in a giveaway competition on social media! Incorporate them into your business strategy and the ROI on these items can be easy. For example, ensure your sales team have a healthy range of promotional products (even just pens) on them at all times so that they can give them away to a potential customer at any point. This is especially useful in sales pitches or at networking opportunities.

  1. Eco-friendly promotional gifts are a talking point

Many of us are taking the next step over to the greener side and trying to do our bit for the environment. By investing in recyclable and eco-friendly promotional gifts you’re not only helping the environment but proving to customers that you’re trying to make a difference. But don’t worry, just because you’re going green doesn’t mean your product choice is limited. For example, our range includes pens made from recycled water bottles or recycled CD cases, pencils made from recycled dollar notes, cotton and jute bags, drinks flasks made from sugar cane and much more. Cool right? You can find a link to the entire eco brochure below…

With so many different options available, what should you put your name on?

According to the British Promotional Merchandise Association (BPMA), the most popular branded item currently being ordered by UK Marketing Managers is the Promotional Bag and Printed Pens. Other frequently ordered items include keyrings, USB sticks, awards and stress items.

Although the above gives a good indication of what may be worth investing in, remember that every audience is different and there are limitless options so be sure to get a wide variety of products to ensure that you’re covered.

Are you ready to get your promotional products?

Quills can get all your promotional items created and ordered in just a few simple steps. Simply head over to our promotional website here or take a look at the catalogue for the full range.

Ordering sustainable eco-products…

To see the full eco-range available, take a look at our brochure here.

Our team are happy to help at print@quillsuk.co.uk if you have any enquiries.

Ways to Reduce the Cost of Employee Absences

We all know that germs can be spread easily when someone sneezes and then touches a handle whether it be on the tube, a bus, the toilet or your desk phone.  Germs spread like wildfire and this, in turn, will increase your employee absenteeism.

Did you know that touching door handles is one of the most common ways bacteria spreads throughout the workplace? This is because the virus is spread by direct contact with the contaminated object and then we touch our face and so on…the everyday dangers are obvious.

In fact, there are a number of shocking statistics that may put you off of your breakfast or lunch so be careful when you read on…

80% of infections are spread by touch Copper Development Association Only 33% of people wash their hands after using the toilet British Toilet Association 1 in 4 Britons had faecal matter on their hands The Sunday Times Common microbes found on door furniture include E-Coli, Salmonella and Staph Aureus

So we’ve all heard of the NHS slogan ‘Catch it, bin it, kill it’ which refers to us sneezing into a tissue (catch it), and then placing the tissue in the bin (bin it!) and then wash your hands (kill it…the germs we mean!) which is one way to stop the spread of germs but we’ve got another way to share with you.

There’s a new kid in town and it goes by the name of P-Plate and P-Hold which are antibacterial push plates and door handle covers.  The innovative technology uses silver ion technology which helps kill 99% of germs on contact and in turn could help your business reduce employee absenteeism and help save your company thousands of pounds.

Antibacterial door handle – P-Hold

The P-Hold antibacterial door handle can be fitted onto a pull door handle in 30 seconds. You simply ‘snap’ it into place!

Using silver ion technology, the P-Hold handle kills 99.9% of bacteria and combats pathogens deposited onto the surface by users and then works continuously 24/7. This prevents cross-contamination between one user and another which ultimately reduces the spread of infection and germs.

The action lasts six months and has a visual indicator to advise when it needs to be changed. There are no tools required to change the handle either.

Key facts:

  • Kills 99.9% of bacteria using silver ion technology
  • Proven to be 96.4% cleaner than standard handles
  • The action will last for 6 months and has a visual indicator when it needs to be changed
  • Will fit any cylindrical pull door handle with a diameter of 19mm, 20mm or 22mm – the three most popular handle sizes in the UK and in less than 30 seconds
  • Extremely robust and sturdy
  • Available in 2 colours: ice blue and black
  • Recyclable


Antibacterial door push plate – P-Plate

This innovative door ‘push plate’ is robust and sturdy and is proven to kill 99.9% of bacteria using silver iron technology. The P-Hold technology action lasts 12 months and has a visual indicator that notifies staff when it needs to be changed.

The push plate is incredibly simple to install, it comes with the fittings required and an instruction guide and there is also no maintenance required.

Key facts:

  • Magnetically secured to backplate
  • Changed effortlessly with no tools needed
  • The action will last for 12 months
  • Visual indicator when it needs to be changed
  • Available in silver


How does it work?

So, check this out: the handles and plates are made using silver ion technology which penetrates the cell membranes of any microbes that land on the handle. The ions then suffocate and attack the cells to prevent them from reproducing. Sounds cool right? But don’t worry, we will deal with all the science stuff so that you can relax knowing that your handles are safe to touch, all the time.


How will it benefit my workplace?

Whether you’re swaying towards the P-Hold handle or the P-Plate, each handle type is guaranteed to directly benefit your business. Less bacteria will be spread through the touching of handles and this will, in turn, reduce sickness levels as well as the number of office borne illnesses. A win-win for both organisations and employees!

To put this in perspective, the annual cost of a handle or push plate is actually less than the cost of even a single day’s basic salary at the minimum wage rate.

Having the handle or push plates installed throughout the office will also help your employees recognise that the organisation cares for their wellbeing and health and safety. This means that they’re likely to work harder and be more productive in their day to day roles.

How do I find out more?

To take the first steps towards a healthier workplace, contact us for further information. We can also arrange a free site survey to identify your office germ hotspots and send across a proposal suggesting the areas that need attention. Your equipment can then be installed and our team can also help advise on education and awareness programmes for your staff. It really is as simple as that.